For some reason, cover art from Ivy League programs in the late 50s and early 60s brought to mind the title of Stanley Kubrick’s 1964 blockbuster, How I stopped worrying and Love the Bomb, more commonly known as Dr. Strangelove.
So what if the world was on the brink of a nuclear war. You would never know it by looking at the images on some of these vintage programs. Exhibit ‘A’ is the Cornell v. Yale program from 1963, seen above. All is right with the world. Cover images like this would make Norman Rockwell proud.
So what if the military-industrial-complex was building up its arsenal and the world could end at any minute? The world depicted in the 1954 Yale v. Princeton program, below, reflects the boom times of the Eisenhower era, as America returned from the war and suburbanization began to take hold. Well, ok we practiced going into fallout shelters, but having your own refrigerator for the first time was a big deal too. We could get to like this consumer era!
The only logical endgame in this world is to all join hands and saunter down the street as this Stanford v. Cal. “Big Game” program from 1957 captures beautifully.
These collectable college football programs perfectly capture the zeitgeist of this more innocent and happy era.